Privacy Notice

The Smart Pet: Customer Privacy Notice

This privacy notice explains how The Smart Pet collects, uses, and protects your personal information in accordance with the UK GDPR and the Data Protection Act 2018.

1. Contact Details

Email: enquiries@thesmartpet.uk

Website: thesmartpet.uk

2. What Information We Collect and Why

We currently collect and process the following information:

  • Website Usage Data: This includes information about your user journey, such as pages visited and links clicked.

  • Cookies and Tracking: We use first-party cookies and similar tracking technologies to ensure our affiliate links function correctly. When you click an affiliate link on this site, a tracking file is used by Amazon to identify your referral.

    • Duration: This tracking typically lasts for 24 hours, but may extend up to 90 days if an item is added to your shopping cart.

    • Privacy: This does not grant us access to your personal details (such as your name or address); it only identifies that a visitor from our site made a purchase.

3. Lawful Bases for Processing

Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information are:

  • Consent: We obtain your permission via our on-site cookie banner. You have the right to withdraw your consent at any time by clearing your browser cookies or adjusting your settings in the banner.

  • Legitimate Interests: We process tracking data to maintain our website and provide free content. This allows us to track affiliate performance and calculate commissions.

4. Children’s Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect or solicit personal information from anyone under the age of 13.

5. Where We Get Information From and Who We Share It With

  • Sources: Most information is collected directly from you via your interaction with the site. We also receive indirect information from Amazon Associates regarding clicks and successful purchases.

  • Sharing: We share data with service providers (such as our hosting provider, Freeola) and affiliate networks (Amazon) to facilitate our business operations. As an Amazon Associate, I earn from qualifying purchases.

  • Some visual elements on this site were created using generative AI tools

6. Data Retention and Rights

  • Retention: We only store tracking data for as long as necessary to fulfill the purposes outlined above (typically aligned with Amazon's 90-day maximum tracking window).

  • Your Rights: You have the right to access, rectify, or erase your data, and the right to object to or restrict its processing. If you wish to make a request, please contact us at the email address above. We will respond within one month.

7. How to Complain

If you have any concerns about our use of your personal data, you can make a complaint to us at enquiries@thesmartpet.uk. We promise to acknowledge any data protection complaint within 30 days.

If you remain dissatisfied, you can complain to the Information Commissioner’s Office (ICO): Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Helpline: 0303 123 1113

Website: https://www.ico.org.uk/make-a-complaint

Last updated: March 2026

 

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